It plays out like an incredibly well-crafted mini-documentary of how our lives changed earlier this year. The ad has the look and feel of the M&S ‘This is not just…’ ads, but swifter editing turns it into a more enjoyable bombardment of tasty footage. There’s even a plane jetting away to some holiday destination, as if the ad is trying to tick off everything we weren’t able to do this year. It’s a similar sentiment to ‘I’d like to buy the world a Coke’  – but this time, the brand takes a back seat. (function() { A dramatic movie-style submarine scene opens this ad, all red lights, ominous sonar pings and people calling out “200 feet”. Getting passenger’s attention for safety flight videos is one of the hardest jobs for airlines to achieve. Reebok was the chief competitor to Nike at the time. Best pop-up store campaign – Pip & Nut. A group of friends enjoys a pasty on the beach as the tagline runs: ‘From the home of great pasties.’. But when the quote comes from home secretary Priti Patel – actually, a ‘department source’ – the effect can be quite the opposite. Adverts for AA, Virgin, Foster’s, Seat and Surf were momentarily interrupted with less-than-a-second Marmite visuals and propaganda phrases like “love it”, “don’t hate” and “yum yum”. Because of a fitness craze. It’s testament to the sheer scale of its sports and athlete sponsorship strategy, which encompasses everything from traditional games like rugby – a new partnership with Rugby England was announced in February – to the more obscure canoe slalom and kite-surfing. The copywriting is solid – “Let’s squeeze the most out of summer” with a squeeze of the sauce bottle. With an opening shot reminiscent of the Hovis ‘boy on the bike’ ad – and why not given it was voted the most iconic of all time? 1. A woman wakes up early to get going on her living room workout routine. For February’s social media roundup, we’ve got campaigns from Burger King, Yorkshire Tea, and Tesco as well as your usual dose of platform news. The influx of tools and software today allows marketers to get really creative and provide a truly enjoyable experience for customers without things getting too complicated. Here are the very best airline marketing campaigns of all time… 1. In a series of ads this year, Mikkelsen and Carlsberg employees are presented with tweets from drinkers which at first glance – thanks to all the asterisks – appear extremely negative. The piece – which will tickle the tear ducts of even the most cynical viewer – ends with “When lockdown is over, all this doesn’t need to be over”. Finalists. Henry’s pick: Gotta love a Greggs. Air New Zealand created a series of J.R.R. A bite of the new Wotsits Giants results in some frankly ecstatic reactions, playing into the innuendo-laden ‘size matters’ tagline. It’s all slightly bonkers, but it works. In this animated ad, hunger takes the form of a dark ghoul that haunts a young girl. These three women were Narguis Horsford, a train driver on the London Overground; Rachel Millar, a community midwife; and Anisa Omar, a supermarket worker. Don’t forget to browse our social media reports and articles, or why not take some training and attend our Fast Track Paid Social course. The families featured are all mixed-race, disabled or same-sex and why not? Quite how Marmite managed to convince the other companies to play along with its ruse is not clear, but it was surely a challenge. To promote its new oaty breakfast smoothie it also launched a baked bean flavoured one, in collaboration with Heinz, complete with packshots. “Do you have a dry scalp? In this series of ads, the highly personal backstories of three British rising stars – future Team GB rower Josh Bugajski, drummer Moses Boyd and dancer Georgie Rose Connolly – are told in their own words over home footage of their journey to date. See the best new beauty campaigns, from Natalie Portman for Dior, to Naomi Campbell for Nars and Irina Shayk for Marc Jacobs Beauty Best campaigns driving 2020 digital marketing trends By Dan - November 05, 2019 Get inspired for your 2020 campaigns, with these trendsetters. “Ok, it’s not the summer we expected,” says the voiceover. Marmite’s mind control campaign started last year – the concept being that haters of the spread can be hypnotised into lovers through ‘subliminal’ psychological tricks. The Best Email Marketing Software for 2020 Email marketing is still one of the most cost effective digital marketing channels, and it's getting smarter. Chins wagged as people tried to figure out if it was real. A place so cold – it can get as low as –70°C – birds can freeze to death mid-flight. But this year it hit the peak of the art form. Ginsters bakery features too, in case any ambiguity remains about the product’s provenance. Finalists from 22 categories are announced for the CIM Marketing Excellence Awards 2020. Washington Direct Mail assessed which marketing campaigns the public were loving during lockdown this year and subsequently ranked them in popularity. Made with the world’s no.1 vodka, sparkling water and natural fruit flavour.Orange and Grapefruit or Raspberry and Rhubarb. So far, so whatever. 1st Feb National Children’s Dental Health Month. After criticising Patel on Twitter for her migrant boat-blocking policy push, Ben & Jerry’s UK saw push back from several Tories. Vogue’s July 2020 cover made history by featuring three female frontline workers in lieu of the typical celebrity lineup. Today, we list the top creative directors and their favourite campaigns … A blue one. In another, actress Natascha McElhone reads Hermann Hesse on a virtual tour of Kew Gardens. In another, an older woman recounts the kindness she’s received from neighbours. Let’s have a look at some of the best advertising and marketing campaigns ever: Nike: Just Do It. Heavenly choirs sound at a steaming baked potato, a bubbling stew and other butter-laden dishes in this ad for Lurpak’s new butter boxes. Ricky Tomlinson returns to give a voiceover of rhyming verse, which describes bonding moments in the mundanity, with “fall-outs over housework forgotten”. Yorkshire Tea – through its social media manager – called for civility, telling people “there’s a human on the other end of it”. By Sean Cole February 27th 2020 14:38. Just below, KFC was at number six on the list with the nation attempting their DIY KFC attempts and sharing them across social media proving that no one does fried chicken as good as KFC. How to stand out? Quirky Marketing Campaigns: Our Favourites of 2020 So Far. But the reverence was initially misdirected, since this wasn’t the work of Guinness at all, but rather freelance copywriter and designer, Luke O’Reilly. The pushy equine explains brushing is only partly effective, prompting the baffled male character to ‘complete the clean’ with mouthwash. Forbes Agency Council. Winners; Sponsorship. Yakutia, eastern Siberia. Few could argue with the intention or effectiveness of Nivea’s effort to mark the event, however. Is it a new Apple watch? Best native advertising campaign – Budweiser, China. on: function(evt, cb) { So is Duncan “Duncan from Blue? } Inspire with User-Generated Content Football is the focus, but his wise words – “If someone asks you what you’re made of, don’t just tell them, show them” – have broader relevance. Their ephemeral nature, in-jokiness and complete disregard for creative ownership (and copyright) is enough to put most corporates off. Entered as part of regular Twitter creative competition @oneminutebriefs and with “not much thinking to be honest”, O’Reilly tells The Grocer, the poster was one of the most impactful drinks ads of the year. Register for FREE guest access today. } And so was Charlotte’s appointment. Only –40°C,” says one. Ever forced to dance around a topic no one wants on their telly at teatime, the brand has nevertheless managed to come up with a chirpy ad, which, fear not, still features its famous cute puppy. 10 Best Marketing Campaigns - December 2020 Results are Based on. * January. Which two brands will battle it out in the finals? It’s a bit of a stretch to link it to the water’s own “journey up through a mile of British rock” but it’s nevertheless inspiring stuff. Best video advertising campaign – Teleflora. “I’ve going to brave it and colour my own hair,” states Stacey Dooley at the start of her ad for Nice’n Easy, with whom she signed a two-year deal this year. By continuing to browse our website, you are agreeing to our use of cookies. Nike came up with the line ‘Just Do It’ in the late 1980s, keeping the customer-centric opinion to achieve fitness. As the first female captain in the brand’s half-century history, her win generated much media attention. “How you getting on with this lockdown business?” says one of the overheard phone calls that play over empty street-scapes in Cadbury’s heartwrenching ad. It illustrated a hot topic this year, as the government looked to withdraw food vouchers for families that qualified for free meals during the summer holidays. There’s no golden formula for creating a successful charity marketing campaign, but, as the 18 examples in this article show, there are some things that help. With a life-size CGI Scottish donkey of course! The opportunities’ are endless. A popular personality calling your product “over-priced junk food” would spell disaster for many brands. A woman walks along the street and eats a Fridge Raider. 25th Jan Chinese New Year, of the Rat * February. There are scenes of home haircuts, people exercising in their gardens, home baking and family games nights. If you wonder how outstanding e-commerce brands are achieving email marketing success day after day, then keep reading.. From world-class copywriting to eye-catching design, I’ve gathered the nine best email marketing examples I’ve seen to inspire your future email campaigns. Now reformulated, how has the new recipe gone down with the public? *COMPETITION NOW CLOSED*To celebrate Peter Rabbit hopping back onto the big screen this Spring, we’re giving away a…. The brand went one step further and put all the profits from the beer sales towards funding their own hand sanitiser which they gave free to the NHS and health care charities. While pubs suffered, drinks sales boomed, thanks no doubt to ads like this prompting us to re-enact the good times in our homes. But it’s the opening of the box – and tagline ‘Open sesame’ – that really gets the angels singing. But come the chorus, the footage switches to more upbeat scenes. In the wake of the protests triggered by George Floyd’s death, Mars was one of several companies that pledged to review its brands. It’s a trope so overused, all brand efforts merge into one another. Italian actor Riccardo Acerbi, who has been the frozen fish brand’s captain since 2018, is certainly dishy, but not exactly relatable: more suited to a fashion mag spread than the freezer aisle. A post shared by McVitie’s (@mcvitiesofficial). Here are four Valentine’s Day marketing ideas that bowled us over. More than that, “clean is a feeling” – at least according to Andrex’s 2020 ad, which shares several such statements over a parade of posteriors hitting goals. The “bold discoveries” that the ad encourages can be “bold of body, or bold of mind” and big or small. window.mc4wp.listeners.push( Whatever, she’s certainly grateful for the cup he hands her. Some of the gags take a certain level of internet savviness to make sense of, but Yazoo’s core demographic have plenty of it to make the approach pay off. Two bemused fishermen sum up the scene: “She’s had her Weetabix,” notes one. Unlike other marketing activities, it allows you to land directly in the inboxes of your leads and customers and build a direct one-to-one connection with them.. It’s an entertaining, funny and fully-formed piece with memorable visuals to bang home the tagline, which was only revived a couple of years ago after its initial run in the 1990s. COUNCIL POST . The best social media stories & campaigns from February 2020. In her new role as head of retail, Pendercrast will focus on developing retail strategies, The ice cream will sit on a wooden stick and within a “first of its kind” tie dye wrapper, Glebe is aiming to emulate the success of its existing oat drink PureOaty, The push is designed to “inspire people to embrace change and pledge to do things differently in 2021”, Weetabix has doubled – nay, tripled – down on its policy of adding the suffix ‘a-bix’ to just about anything, Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times, The Grocer Own Label Accreditation Scheme, John West UK | #GetYourselfShipshape with Becky Adlington, Pukka hires Gill Pendergrast in new role as head of retail, Ben & Jerry’s launches Cookie Dough Peace Pop ice cream sticks, Glebe Farm Foods adds vegan coconut, almond & soya drinks, Coca-Cola puts inspirational messages on cans as part of ‘Open To Better’ campaign, How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign. Browse the best social media campaigns, examples, ideas and social media marketing projects including contests, games and similar applications from leading brands in 2020. By Marketing Week Reporters 8 Dec 2020 8:00 am Kudos to McCain for maintaining the diversity of its casting, Twitter trolls be damned. People need to know they are engaging with a real person. James’ comic timing and self-deprecation is to be commended and results in a genuinely funny ad. Her face will remain on packs of fish fingers sold in Iceland while stocks last. No need to get too clever when trying to shift sausages in a lockdown. And if that sounds familiar, last year’s blue/green drink was a juice, not a super smoothie. Probably not the most fiercely contended title, but one that scored the brand plenty of national newspaper coverage. 1st Jan New year 2020. Mar 23, 2020, 08:15am EDT | 13 Unique Marketing Campaigns And The Valuable Lessons They Teach. From fraughtly shouting fruit bowls to frozen fish shavings, ad makers have had to cook up new ways of catching the eyes of locked down consumers this year, here’s our pick of the best, Enjoy #StayingInn@OneMinuteBriefs@TheDrum@LoveYourNHS#PayItForward#StayAtHomeSaveLivespic.twitter.com/fQAGlAA3gK, Crystal clear, witty and on brand, Guinness was widely praised for its ‘Stay at Home’ poster, which proved a worldwide hit. The push generated some fun descriptions like “the bougie biscuit to whip out when the mother-in-law unexpectedly pops by”. Across TV and radio this year, the spread took the idea to new levels – by sandwiching pro-Marmite messaging in the middle of ads from other, genuine brands. Struggling through multiple takes, he’s eventually replaced by former bandmate Lee Ryan, who nails his lines first time. With wide-eyed wonder, characters take in the huge – well, two times bigger – Wotsits before them. EA Sports scoops £1m Channel 4 diversity prize Charlotte Rogers. ); Best co-marketing campaign – KFC and Deliveroo. It’s a bit cloying, sure, but undeniably uplifting. “It meant the ‘stay at home’ message was being boosted some more, and in a creative way.”. “I got some really lovely messages from people who said it lifted their spirits, which was incredible to hear,” O’Reilly says. The activities portrayed in this ad for Casillero del Diablo sister brand Trivento are aspirational but achievable – braving a camping trip, reaching the top of a climbing wall, getting a degree, going for a jog. 4th Floor, 2-4 Great Eastern Street, London EC2A 3NW. Lara Stone is back in front of the camera for Kenzo's Autumn/ Winter 2020 campaign. A Mikkelsen-less ad celebrating the reopening of pubs in July saw ad awareness soar, particularly among those who ‘drink lager in a pub at least once a month’ – and presumably missed the occasion most – according to YouGov data. About . It’s a format that can’t fail to be funny really, but this year’s ad is particularly hilarious. })(); Celebrating Startups and Tech News in London and the UK, Top 10 Credit Card Terminals and Machines, Bella Thorne Tease Takes Money from Sex Workers. It shoots. Memes remain a much misunderstood format for major brands. The concept of promotional activity around McVitie’s new VIBs – a trio of extra-layered chocolate digestives or ‘Very Important Biscuits’ – was based on their indescribable nature. The politicians came off as vindictive while a light was shone on the ice cream brand’s long-running support for refugees. As we head into the new year, we look back at some of the best marketing campaigns of 2020 which kept us entertained during lockdown. There’s not much going on visually – just shots of two glasses – but the voice-overs give each bags of personality. One glass – filled with the new flavour – speaks in Italian, while the clear, traditional gin-filled glass acts as interpreter. A girl has accidentally fished the sub from the sea, resulting in a fantastic shot of the huge vessel stuck on the shore. Book reviews: Your Move: What Board Games Teach Us About Life, Interview with Arun Maini (Mrwhosetheboss), Israel Set to Vaccinate Entire Population Against COVID-19 by End of March, Would You Wear a Mask During Sex? But not all. Perhaps the most memorable and certainly the most risqué marketing campaign of the last year comes to us courtesy of KFC, who found themselves faced with a serious supply chain issue in February 2018 that left a large number of their UK restaurants without any chicken for several days. Best Overall: Drizly. Dove allows you to ‘take control of your tan’, depicting a woman easily applying the product, which results instead in a perfect, even covering. Vogue UK editor Edward Enninful said this about covers: “They represent the millions of people in the UK who, at the height of the pandemic, put on their uniforms and went to help.”. Innocent launched a new smoothie this year. With offices and schools closed, the delight of spending more time with the kids quickly turned into a living hell. In a stellar display of brand engagement, the brewery asked their followers to name their new beer based on the event. Again, it’s not clear what he means exactly, or why he’s saying it. Best packaging campaign – Gü Desserts. event : evt, EE made it to number seven on the list for their decision to give all NHS workers free unlimited data for the lockdown period. It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns. Using luchadores as the basis for a Mexican-themed product is not all that imaginative, but it has paid dividends for Mini Cheddars. Smirnoff Seltzers have landed. Politicians do that sometimes (Jeremy Corbyn did it in 2017). Samsung’s sexy flip phone? Use these dates to push promotions, offers, practice events, PR campaigns, social media campaigns and much more. window.mc4wp = window.mc4wp || { And the resulting ad hack was well worth the effort. But that was no reason not to enjoy it – the weather was pretty good, after all. Not logged in before? No matter; it’s stuck in our minds ever since first shown. On a power boat. Its statement was straightforward and sound: “We’ve listened. Fruit Bowl-ing great. 9 out of 10 women still trying to hide their periods, according to a recent survey. That will have certainly clipped Red Bull’s marketing wings, but the brand nevertheless scored highly in consumer awareness. “If it’s grass-fed and locally sourced, we’re all over it,” is a great piece of punning. Next she’s playing power ballads on a keytar. The coldest inhabited city on earth. callback: cb But with every step, things get more and more surreal. So when they launched their ‘Return of the Mac’ advert, the campaign made it to number five on the list. How Coca-Cola, George the Poet and 72andSunny created 2020’s most effective ad campaign 2020-12-22T14:47:00Z Emiliano Trierveiler of 72andSunny Amsterdam reveals how the agency went about striking a tone just right for the times Perhaps he’s being literal. Let’s jump straight into the 2019 best digital marketing campaigns in the UK… 1. The ad closes with a stat on male loneliness, which really brings the point home. Keep your message clear & simple. The ad was part of a wider campaign in which Colman’s partnered with the NFU to ‘Back British Farming’, which included a spread in The Sun. 27% of Brits Would…, Interview with Gabriel Golcher, CEO and Co-Founder at Community App: ExpatBuddy, Everything You Need to Know About Clubhouse: The $100m Invite-Only Social Media App, New App Encourages More People to Volunteer. We’ve learned. Bravo. While Ben & Jerry’s was proactive in griping about the government, Yorkshire Tea found itself unwittingly involved in a politics spat after Chancellor Rishi Sunak posted a picture enjoying the brew prepping for the February Budget. Scheduled to air at the same time as the 2020 Summer Olympics – cancelled due to Covid – Müller’s Ancient Greek Games-themed ad doesn’t suffer too much from the vanished context. While the day has worthy origins, it has often attracted criticism, given the struggles women continue to face around the world. The voice of Come Dine With Me me presenter Dave Lamb is a sound choice for any ad, but doubly so if his namesake meat is the main subject. It’s essentially an updated version of Rudyard Kipling’s If– poem, reimagined and retold by a star footballer. Each of our team has picked their fave campaign so far this year, we hope you enjoy reading about them! Okay, technically we’re featuring not one, but TWO, marketing campaigns from Drizly, because much like most of the email marketing community, we could not get enough of their wit and creativity in 2020. Last year, Carlsberg’s so-called ‘brand philosopher’ Mads Mikkelsen admitted the brand “pursued being the biggest, not the best, and the beer suffered”. We’re changing.” A shame the same wasn’t said by other institutions. forms: { Having a clean bum is not just a basic premise of hygiene but a confidence boosting, liberating exercise in self-actualisation. Elsewhere, a commuter decides to take the stairs over waiting for the lift up to the station platform (presumably ignoring advice to work from home if possible). Smears, lines, orange tones and unnatural-looking outcomes are just an over-generous splodge of the product away. The brand’s ad this year is hardly adventurous, but maybe that’s the point. Too right. While Müller ambassador British heptathlete Katarina Johnson-Thompson’s potential gold medal-winning appearance in Tokyo would have undoubtedly given the brand a boost, she still commands the public’s affection. No, it’s a toothbrush. The industry has seen many changes over the past few months, with people working from home and adjusting to the new work, life balance due to the coronavirus outbreak. Nike used to tend to only marathon runners once but not for long. That’s the main thrust of Richmond’s ad, but it packs plenty of additional information along with the food porn. Asked or involved - and we said so the same wasn ’ t an option for ads! Rashford did the hard yards on the ice cream brand ’ s still hot. ” at least it sounds.. 10 women still trying to hide their periods, according to a slideshow of the typical lineup. Are picked out on a keytar s stuck in our minds ever since first.... Of our tea again. ” Impressive that will have certainly clipped red ’... 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