Fast changes like those brought about by social media always spark fears about possible negative effects. All of our charts can be embedded in any site. Your email address will not be published. As you can see from the data above, social network usage is different for men and women globally when examining location. Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users. Tumblr and TikTok come next, with over half a billion users. datasets available on data.world. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. The other side of the coin of big data on social media is arguably even more vital for businesses. Marketing decisions should be backed by data about consumers, their behavior, and conversions. The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. Social media sites are used by more than two-thirds of all internet users. What else would you like to see added to this roundup? In 2017, less than 2.5 billion people were on social media worldwide. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution. When did the rise of social media start and what are the largest sites today? (Bubble sizes are proportional to the total number of users of each platform.). Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. Our World in Data is free and accessible for everyone. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. The data for social media adoption in the US is here. A standout figure relevant to marketers from this chart is the 99 percent of total social media users accessing via mobile at some point. For example, Facebook reports the average revenue per user would be $36.86 for signing someone up in the US; however, in the Asia-Pacific region, it’s currently around $2.11-$2.96 per user. The spectacular year-on-year adoption of new users on the platforms is, however, slowing down. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. For Reddit it is the other way around, the share of men is almost twice as high. Sources: Data Reportal, BankMyCell, Statcounter. You can drag the slider in this chart to see the ranking for other years. Either way, please jump in and leave a comment below. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. Here’s a summary of the Social Media Statistics for 2020: 3.5 billion social media users worldwide. To be precise, Facebook has 2.3 billion ‘active users’. As we can see, the average for the OECD is close to 90%. Young people tend to use social media more frequently. When isolating the data to eligible users aged 13+, the average social media penetration by country rate is 63%. Keep an Eye on the Competition. Digital media contrasts with print media (including books, newspapers and magazines) and other traditional or analog media (including TV, movies and radio). In this post, we focus on the social media data which starts at around slide 75 in the report. The data for social media adoption in the US is here. You have the permission to use, distribute, and reproduce in any medium, provided the source and authors are credited. Social network platforms almost tripled their total user base in the last decade, from 970 million in 2010 to the number passing 3.81 billion users in 2020. Help us do this work by making a donation. *Statista’s estimate is using a different dataset than published figures from the networks. Regarding Facebook’s global numbers: In 2018 Facebook had 2.26 billion users, and in 2008 it had 100 million (you can check the data here ); the world population in 2008 was 6.8 billion, and in 2018 it was 7.63 billion (you can … FILE - This Feb. 25, 2020, file photo shows the icon for TikTok in New York. Which gender uses social media more by region? He is pioneering methods to measure the psychological states of large populations using social media and machine learning. Sources: GlobalWebIndex, PewResearch, Wikipedia, Social media platforms & Kepio’s Analysis. Our World in Data: The rise of social media. The next chart shows the number of hours young people spend on the internet across a selection of rich countries. According to the survey from Pew Research, 36% of adults 18 to 29 in the US say they ‘often get news via social media’, which is higher than the share saying they ‘often get news via other platforms’, such as news sites, TV, radio or print newspapers. However, when we look into platform penetration rates from people in eligible audiences, 83.36% of 4.57 billion global internet users and 90.71% of 4.20 billion mobile internet users are on social media. In the US, adults spend more than 6 hours per day on digital media (apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles). Federal Trade Commission asks how data is used to select advertisements for each user as Washington cracks down on Big Tech. When did the rise of social media start and what are the largest sites today? Find open data about social media contributed by thousands of users and organizations across the world. The following chart provides some perspective. In fact, in rich countries, where access to the internet is nearly universal, the vast majority of young adults use it. Stacker compiled a list of 15 ways personal data is revealed to social media companies. Because social media platforms collect so much data, it makes keeping tabs on your competition so much easier and less time-consuming. In comparison, the time spent on networks by the average person in the US is 2 hours and 3 minutes, 21 minutes less than the global average. In the interactive chart below we plot monthly active users, by platform, since 2004. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). December 02, 2019 Go to Our World in Data The data for social media adoption in the US is here. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media.2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. These numbers are huge – there are 7.7 billion people in the world, with at least 3.5 billion of us online. TikTok, for example, launched in September 2016 and by mid-2018 it had already reached half a billion users. In second place was China (15 m), Indonesia (12 m), Brazil (11 m), Iran (9.4 m), and the USA in 6th place with 6.9 million new users. YouTube follows this with 2 billion, then WhatsApp, Messenger, WeChat, and Instagram, all having 1 billion or more users. Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. As social media becomes more and more widespread, and the technologies behind data analytics advances further, companies will be struggling to navigate the tricky and confusing world of data analytics, while still following the laws about data use and protection. The majority of people under 25 use Snapchat (73%), while only 3% of people over 65 use it. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day. Data gathered from the demand will be used for a study that will "lift the hood on the social media and video streaming firms to carefully study their engines," the commission said in a statement. Social media data tracks how individuals engage with your content or channels like LinkedIn, Facebook, and Twitter. Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. In this awesome statistical roundup, you’ll discover the latest social network data by the numbers and key demographics, here’s a summary of what you’ll learn below: So without further ado, let’s dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. However, this data is … By region, social media growth in 2019-2020 is led by Asia: Facebook is the leading social network at, In the US, 2019-2020’s monthly active users are, The average number of social media accounts is, The growth in the number of accounts per person is up, Firstly, the growth of multi-networking relates to the widening of, America’s social media growth rate between 2019 and 2020 was, The total number of users America has grown by, People in the Philippines spend the most daily time networking at, People in Japan spend the least daily time on networking at. This chart shows that there are some large social media sites that have been around for ten or more years, such as Facebook, YouTube and Reddit; but other large sites are much newer. The most recent data from Pew, which took a look at usage from 2019, found the following breakdown for US social media use by platform. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. In this other chart we show the percentage of men and women who use different platforms in the US. Facebook, the largest social media platform in the world, has 2.4 billion users. About the Author. Social Network Usage & Growth Statistics: How Many People Use Social Media in 2020? For Snapchat and Instagram the ‘age gradient’ is extremely steep – the popularity of these platforms drops much faster with age. In the article, Aleh Barysevich defines major points for a social media … This is arguably the beginning of social media as we know it.1. In 2018, this regulation will likely become a bigger and more pressing reality. You can use the slider to focus on particular years, and you can click the ‘+ Add’ option to change series and track the evolution of other social media platforms. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. johannes Eichstaedt is a PhD student at the University of Pennsylvania under Martin Seligman. The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online. Here we answer these and other key questions to understand social media use around the world. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Which gender uses social media more by platform? For example, TikTok was on one in five devices connected to the internet in 24 months. Please consult our full legal disclaimer. Think tank data company PEW Research Center noted a steady increase in internet and smartphone adoption, which significantly relates to the growth of social media in certain developing countries or regions. WASHINGTON (AP) — Federal regulators are ordering Facebook, Twitter, Amazon, TikTok’s parent and five other social media companies to provide detailed information on how they collect and use consumers’ personal data and how their practices affect children and teens. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. The aggregate numbers mask a great deal of heterogeneity across platforms – some social media sites are much more popular than others among specific population groups. By comparison, this shows just how ‘mobile’ social media is. ... TikTok’s parent and five other social media companies to provide detailed information on how they ... 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