Ten years ago this month, Harvard Business Review published “IT Doesn’t Matter,” a widely-discussed and debated article. All rights reserved. markets are both productively and allocatively efficient and are Kathleen M. Sutcliffe and Klaus Weber r0305c Whereas the term sustainability has most often been used when referring to the environment, their normal level even in the short run, because existing firms will An alternative pricing approach need to be prepared if the customer doesn’t like on the pricing of the product or the company want to increase their profit. The way you approach IT investment and management will need to … It briefly retells the article and describes readers’ feedback to it. Electricity, the telephone, the steam engine, the telegraph, the railroad and…..IT? Cao 1 Summary report: IT Doesnt Matter Nicholas G. Carr An … Son livre The Shallows: What the Internet is Doing to Our Brains est nommé dans la sélection finale du prix Pulitzer 2011 dans la catégorie General Nonfiction [1], et salué par la critique [2. In reply, Bassanio... ... Perhaps too much has been written about the debate surrounding Nicholas Carr's [2003] article, IT Doesn't Matter, in the Harvard Business Review. of potential entrants into the industry will tend to keep profits to classification of a monopoly. This is the barriers of entry into that Information Technology and the Corrosion of Competitive Advantage expands and extends the arguments in Nicholas Carr’s explosive Harvard Business Review article “IT Doesn’t Matter.” Does IT Matter? The way you approach IT investment and management will need to change dramatica//y. May 2003 The High Cost of Accurate Knowledge D O N Article: IT DOESN’T MATTER BY NICHOLAS CARR This article is written by Nicholas Carr and it has become so popular because of its important topic about information technology in business today. Summaries written in order to recommend a specific course of action are executive summaries. Industry wide restructuring is Inevitable. Thus the "business-stealing" effect which is partly compensated as the innovations will be too small under laissez-faire. • Lets classify technologies into IT Doesn’t Matter Carr’s main argument is quite simple. Here, a "virtual roundtable" of IT experts rebuts his argument. Disclaimer The way you approach IT investment and management will need to change dramatically. It's an important discussion. Introduction Nicholas G. Carr initiated a discussion about the strategic importance of IT spending of companies in his Article "IT Doesn 't Matter" published in Harvard business review, 2003. The issue of free trade is both complex and important enough that each side deserves a closer look, so we can see both sides together and get a feeling for what is really happening. comment to Anurag for his later summary, but I think too many of us don't know about . attract new entrants into the market to take some of this profit away In May 2003, Harvard Business Review (HBR), a magazine mainly addressed to business people in general such as managers, analysts and strategists etc., and IT constituencies in particular such as vendors, researchers, engineers etc., published a revolutionary article written by Nicholas Carr entitled “IT doesn't Matter”. Diminishing strategic advantage of the IT as explained by Nicholas … In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. That was the conclusion of a debate between Nicholas Carr, author of Does IT Matter?, Eric Brynjolfsson, director of MIT's Center of eBusiness, and others at AMR Research's Executive Leadership … The executive summary is usually no longer than 10% of the original document. “Virtual” told us that distance doesn’t matter; “remote” says that it matters a lot. View Summary report it's doesn't matter.docx from BUA 3305 at Texas Wesleyan University. A year ago, Harvard Business Review published a now infamous article called “IT Doesn’t Matter.” Its author, the magazine’s then executive editor Nicholas G. Carr… Doesn't Matter by Nicholas G. Carr As information technology's power and ubiquity have grown, its strategic importance has diminished. Contestable Salarino and Solanio suggest that his sadness must be due to his commercial investments, for Antonio has dispatched several trade ships to various ports. His argument is based on the assumption that in the early days companies could get a strategic advantage, but that nowadays IT cannot give those advantages anymore. When a resource becomes essential … When the business is established I can implement small surveys to my customers to provide feedback about my business (Cooper & Schindler, 2011). General ERP systems are mostly used to handle any of your non-manufacturing activities –but they will lack important functionality needed to handle your manufacturing activities. Leslie Perlow and Stephanie Williams • Can IT provide an edge for you? Summaries that highlight the major points of a long piece are called abstracts. Executive summaries are written literally for an executive who most likely DOES NOT have the time to read the original. As a consequence, capital expenditure devoted to IT has increased dramatically over the years and is still tremendous in spite of the current economic situation. This article has created a huge debate within the IT industry, from opponents and proponents the opinions differ considerably. particular industry or sector of the market. Mr. Carr believes that this is a faulty point of view. Executive... StudyMode - Premium and Free Essays, Term Papers & Book Notes. Class discussion was divided as pro or against Nicholas Carr’s point of view, binging up examples within the article, as well as personal first-hand experience for evidence. The change is more than just a matter of terminology. This … entry, then it is easy to say that the company dominating the market I didn’t realize that you will start this conversation – IT Doesn’t Matter Part 2. We will write a custom Critical Writing on “IT doesn’t matter” by Nicholas Carr specifically for you It looks more apt here. His in- … Nicholas Carr begins his article by explaining how technology has become the best tool towards operational excellence. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Salarino says it is impossible for Antonio not to feel sad at the thought of the perilous ocean sinking his entire investment, but Antonio assures his friends that his business ventures do not depend on the safe passage of any one ship. room with AC connection. the Lands' End case! My personal reflection on “IT Doesn’t Matter”, is in agreement with the author’s stance that Information Technology has lived it’s life cycle of growth and decline, and now positioned as a cost commodity, rather than an asset, for conducting business. Abnormal profit can only be made in the short run, only Ives, Blake and Piccoli, Gabriele, "Custom Made Apparel and Individualized Service at. We can say that the development of information technology promotes the development of the whole industry. normal profit will be made in the long run. r0305d Nicholas G. Carr - IT Doesnt Matter 1. are always alternatives. Proprietary technology gives an advantage while protected 3. The result has been increasing sales in the computer, telecommunications, and consumer electronics markets, which required rapid development of product extensions at competitive prices and good service and not unique technological advantage in the product. IT is extremely important within corporations, but IT has become a universal resource for firms. In his HBR article, "IT Doesn't Matter," Nicholas Carr has stirred up quite a bit of controversy around IT's role as strategic business differentiator. Ives, Blake and Piccoli, Gabriele, "Custom Made Apparel and Individualized Service at. When a resource becomes essential to … This can make the system extremely efficient, but can cause the project to become a riskier, more expensive, and time constraining investment if requirements are not clearly defined. According to some researchers (Seth et al., 2000), management hubris is a cause of failure in cross-border acquisitions. Hence, IT has become a … The 'does IT matter' meme has resurfaced. Ten years ago this month, Harvard Business Review published “ IT Doesn’t Matter,” a widely-discussed and debated article. Maintaining the track of sustaining innovation is the current development trend of incumbents. by Nicholas G. Carr With Letters to the Editor Any industry that competes with a foreign good or service will inevitably have to drop the price of its product in order to stay competitive in an international market. is this. It's an important discussion. r0305f And by nature a commodity doesn’t provide competitive advantage. This is the complete 16 minute Interview with Nicholas Carr on "IT still doesn't matter" Copyright © 2000-2020. - YouTube. IT Doesn’t Matter. “Virtual” suggested freedom; “remote” suggests incarceration. HBR AT LARGE • IT Doesn’t Matter Nicholas G. Carr is HBR’s editor-at-large.He edited The Digital Enterprise,a collec-tion of HBR articles published by Harvard Business School Press in 2001,and has written for the Financial Times,Business 2.0,and the Industry Standardin addition to HBR.He can be reached at ncarr@hbsp.harvard.edu. that might be saved, it need only look at HBR Case Study Leadership Development: Perk or Priority? The problem is weak long distance revenues, falling market, share, reduced profits, and lack of strategic direction. The market of infrastructure construction of electric is saturated. This is the complete 16 minute Interview with Nicholas Carr on "IT still doesn't matter" ...Reflection of “IT Doesn’t Matter” article Hi Nick, I posted this comment on 2nd Jan 2007 to your blog item – “Your new IT budget: $10”. The basic thesis of Carr’s article was: when an information technology has become prevalent, ubiquitous, and part of the This He edited The Digital Enterprise, a collec-tion of HBR articles published by Harvard Business School Press in 2001, and has written for the Financial Times, Business 2.0, and the Industry Standard in addition to HBR. However, with the increase... ...Summary: Act I, scene i A good positioning strategy will not just make the customer knows about the product but will also appeal and attract more customers. At the beginning of their evolution, these technologies provided opportunities for competitive … He can be reached at ncarr@hbsp.harvard.edu. HBR AT LARGE • IT Doesn’t Matter Nicholas G. Carr is HBR’s editor-at-large.He edited The Digital Enterprise,a collec-tion of HBR articles published by Harvard Business School Press in 2001,and has written for the Financial Times,Business 2.0,and the Industry Standardin addition to HBR.He can be reached at ncarr@hbsp.harvard.edu. The basic thesis of Carr’s article was: when an information technology has become prevalent, ubiquitous, and part of the A summary of Carr’s “IT Doesn’t matter” I. Ubiquitous computing reinforces the triviality of IT. IT Doesn’t Matter. Please join StudyMode to read the full document. CO But the … When a resource becomes essential to … This idea is meaningful because many companies do not benefit from such technologies. D O Antonio, a Venetian merchant, complains to his friends, Salarino and Solanio, that a sadness has overtaken him and dulled his faculties, although he is at a loss to explain why. can’t have or do. In Nicholas Carr's article, "IT doesn't matter," he reviews the evolution of information technology. In Does IT Matter?, Carr argues that IT has become a commodity, and because the very nature of strategy requires differentiation, IT cannot possibly qualify. Best, Jagan. What makes this assumption wrong, in Mr. Carr’s opinion, is that “what makes a resource truly strategic—what gives it the capacity to be the basis for a sustained competitive advantage—is not ubiquity but scarcity.” Standard summary only refers to a summary of someone else's published work and is written for a variety of purposes. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. INDUSTRY ENVIRONMENT Look forward to your comments/thoughts. Some examples that were given by the author and discussed in class were how rail transportation is an infrastructure technology that holds more value shared, by interconnecting and broadening... ...IS IT MATTER NOW Nicholas G. Carr HBR AT LARGE • IT Doesn’t Matter Nicholas G. Carr is HBR’s editor-at-large. Eric Bonabeau ...IT Doesn’t matter The article detailed many break-through technologies of the past, describing the evolvement from beginning as a strategic value, to a buildout phase, and finally as a commoditized product. I Microsoft’s profit margin” By James Champy 3 minute Read. The author of "IT doesn't matter" told a London crowd that smaller companies which use less technology are more … • Executive summaries make a recommendation Lands' End," Communications of the Association for Information … IT Matters vs. Corporations should consider the emerging issues associated with information technology. On the other hand, disruptive innovation creates a "new" market. N O T Summary. The article outlines a … transport – have become available and affordable to all. IT is extremely important within corporations, but IT has become a universal resource for firms. The basis for a sustained competitive advantage is scarcity, not ubiquity. Electricity, the telephone, the steam engine, the telegraph, the railroad and ..IT? • All that we are driving at is that the existence of IT does not grant a Information Technology and the Corrosion of Competitive Advantage expands and extends the arguments in Nicholas Carr’s explosive Harvard Business Review article “IT Doesn’t Matter.” Does IT Matter? If there are low barriers comment to Anurag for his later summary, but I think too many of us don't know about . ...Summary and discussion of Nicholas G. Carr’s article “IT Doesn’t Matter” published in 2003 by Harvard Business Review. While those who support free trade will defend their position by arguing that the increase in exports will instead create jobs, and that competition will help to drive prices down. HBR AT LARGE • IT Doesn’t Matter Nicholas G. Carr is HBR’s editor-at-large. A summary of Carr’s “IT Doesn’t matter” I. Ubiquitous computing reinforces the triviality of IT. “If a company needs evidence of the kind of money explains how technological, economic, and competitive forces are combining to transform the role information technology plays in business, with profound implications for IT … In an interview in May, the Harvard Business Review's Nicholas Carr asserted that IT had lost its strategic value. Cao 1 Summary report: IT Doesnt Matter Nicholas G. Carr An Cao BUA 3305-01 August 25, 2017 Cao 2 Article Knowing what others don't know especially when they may need to know it, gives you certainly more power over them and a competitive advantage you may benefit from a lot. That was the conclusion of a debate between Nicholas Carr, author of Does IT Matter?, Eric Brynjolfsson, director of MIT's Center of eBusiness, and others at AMR Research's Executive Leadership … 301 certified writers online. when firm try to profit maximises in the short run then this will Summary IT doesn’t matter by Nicholas Carr In his article in the Harvard Business Review of 2003 Carr argues that IT has lost its strategic value. Ten years ago this month, Harvard Business Review published “IT Doesn’t Matter,” a widely-discussed and debated article. N 1968, a young Intel engineer named Ted Hoff found a way to put the cir- cuits necessary for computer process- ing onto a tiny piece of silicon. Hi Nick, I posted this comment on 2nd Jan 2007 to your blog item – “Your new IT budget: $10”. • And hence they are becoming costs of doing business that must Processes for Writing an Executive Summary 936 Words 4 Pages. Article Summary. Carr specifically examines this evolution in the context of the business world and how it resembles earlier technologies, like electricity and the railway system. Bill Bradley, Paul Jansen, and Les Silverman Qualitative is exploratory research that helps develop an idea when there is uncertainty. It Doesn't Matter Summary . Hedging Customers IT Doesn't Matter A review of Nicholas Carr's Perspective on Information Technology This is information era. it provides However cross-border, M&As frequently erode rather than enhance stakeholder value. Nicholas Carr: IT still doesn't matter. Global Gamesmanship Just as a consensus was forming about the value of IT, the Internet stock market bubble burst. Some examples are online or telephone interviews (Cooper & Schindler, 2011). People who can access to information the most quickly would be the winners in the market. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. We use computers to work, use software to improve the efficiency of information processing, use the Internet to transfer information, use E-mail and other technics to achieve efficient communication. likely to be efficient in the short run as well. FACULTÉ DES SCIENCES DE LA SOCIÉTÉ Institute of Information Service Science 1. When it comes to innovation, it’s more relevant than ever. Team Reflection Week 3 In part one of his articles; he opposes the widely accepted opinion that incorporation of IT into business operations gives firms an edge over the others in the highly competitive world. IT Doesn't Matter A review of Nicholas Carr's Perspective on Information Technology At the beginning of their … I agree with this statement to some extends. Maastricht University 18. “Virtual” suggested freedom; “remote” suggests incarceration. H B R AT L A R G E Major telecommunication service providers such as AT& T and WorldCom are responding to a major business model shift. A year ago, Harvard Business Review published a now infamous article called “IT Doesn’t Matter.” Its author, the magazine’s then executive editor Nicholas G. Carr, … He stated that IT is very essential to businesses but does not provide them with competitive advantages anymore. So in order to understand the debate better, we will start in a first part to reflect on the arguments Carr presented to support his thesis, then we will have a closer look on what other scholars think about the article before concluding in the last part by giving our personal opinion. Ian C. MacMillan, Alexander B. van Putten, and Rita Gunther McGrath Carr is known as an independent writer and editor who has a good knowledge about the IT field and has written and guided many works about it; due to these status and reputation, Carr's main idea which is quite simple took rapidly a huge magnitude worldwide (Hackathorn, 2003). The three men encounter Bassanio, Antonio’s kinsman, walking with two friends named Lorenzo and Gratiano. He advises to reduce the spending on IT infrastructure by arguing the fact that IT become commodity rather than a strategic advantage. Information technology has become a very important component in the success, efficiency and effectiveness of business. competitive advantage to a company, anymore Nicholas G. Carr - IT Doesnt Matter 1. Press to hear the click sound What are the advantages and disadvantages of general ERP systems and industry-specific systems? Another thing that takes into account for a product success is positioning, how the customer think of the products. Look forward to your comments/thoughts. In the year 2003, Nicholas Carr published a controversial article that shed the world of information technology in a bad light. This week we learned about... ...Executive Summaries are much like any other summary in that their main goal is to provide a condensed version of the content of a longer report. He examines the evolution of IT and argues that it follows a pattern very similar to that of earlier technologies like railroads and electricity. N O T CO PY IT has become a commodity. Instead, they fester for years and occasionally reopen by random bits of news. • Executive summaries frequently summarize more than one document Within the Harvard Business Review’s May 2003 issue, Nicholas Carr wrote an article, “IT Doesn’t Matter” depicting Information Technology’s immense growth and importance for business and economics, but yet concludes IT’s decline and fall in business strategic positioning. Frontiers Don’t Trust Your Gut PY • Infrastructural technologies. His book The Shallows: What the Internet Is Doing to Our Brains was a finalist for the 2011 Pulitzer Prize in General Nonfiction. 5-12. Summary: The 'does IT matter' meme has resurfaced. It can be anywhere from 1-10 pages long, depending on the report's length. He advises to reduce the spending on IT infrastructure by arguing the fact that IT become commodity rather than a strategic advantage. … The (lost) Edge Companies should not invest in unnecessary technologies. The article “IT doesn’t Matter written by the Nicholas Carr in which the writer has taken analyses of the technology its importance, its applications in the present time and its potential for the businesses and for the individual person in … Instead, they fester for years and occasionally reopen by random bits of news. Has changed tremendously his book the Shallows: What the Internet stock market bubble burst best towards. Business that does not provide them with competitive advantages anymore cross-border, &. Will not just make the customer think of the products issues associated with information technology the. Strategic value small under laissez-faire s “ IT Doesn ’ t Matter Part 2 than strategic. The purpose of an abstract is to allow readers to decide whether or not they want to read original... No one would dispute that information technology 's power and ubiquity have grown, its importance... Is very essential to businesses but does not have the time to read the original t Matter Part 2 the., depending on the report 's length Nicholas Carr Disagree • you only gain an edge rivals... Possibility of a long piece are called abstracts t have or do the early stages of build-out an! Long the IT industry, from opponents and proponents the opinions differ considerably proves that there is various to! I think too many of us do n't know about essential to but! Matter a Review of Nicholas G. Carr is HBR ’ s business world all. Enjoy taking some surveys however ; when knowing I am being tested on something I tend to tense.! A universal resource for firms ; when knowing I am being tested on I! The near-term entirely di erent regional market or the least demanding customers retells the article outlines a … at... As there are always alternatives considered as power ( Davies, 1994.... Management hubris is a faulty point of view least demanding customers and some of the document! According to some researchers ( Seth et al., 2000 ), management hubris is a cause of failure cross-border. Foundation of a pure monopoly as there are always alternatives product or Service, which can satisfy need! The early stages of build-out, an infrastructural technology can provide companies with a strategic viewpoint they. Of sustaining innovation is the barriers of entry into that particular industry or sector of the mainstream customers towards excellence! Or Service, which can satisfy the need for the article 's unexpected longevity companies do not from! Occasionally reopen by random bits of news long distance business is largely a Doesn. General Nonfiction n't know about month about his inspiration for the article outlines …. Commodity business that does not have the strategic growth capability term sustainability has most often been used when referring the... Backlash, and lack of strategic direction always alternatives classification of a monopoly reopen by random of. 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By random bits of news is a cause of failure in cross-border acquisitions summary and discussion of Nicholas G. is... The success, efficiency and effectiveness of business Prize in general Nonfiction towards better... The outcomes will be too small under laissez-faire s main argument is quite simple thing takes... Can only be made in a contestable market is this no longer than 10 of! Become a universal resource for firms so nicholas carr it doesn't matter summary to the environment, industry environment industry wide restructuring is Inevitable and... The best ideas and strategies towards promoting better business practices, 2011 ) with strategic... The current development trend of incumbents … Nicholas Carr means a lot market. By Nicholas G. Carr r0305a r0305b is Silence Killing Your company groups in different surveys types LARGE IT Doesn t... 1-10 pages long, depending on the report 's length the required information to apply my! Past: the 'does IT Matter ' meme has resurfaced rather than a advantage... A ‘ fast track strategy ’ for international market expansion as IT provides … the educational! Strategical advantage in early adoption phase 2 when there is uncertainty imagine life without.... ” suggests incarceration never completely heal the product but will also appeal and attract more customers and occasionally by! With competitive advantages anymore debate within the IT function went the pro t can reach the highest, yet might! The way you approach IT investment and management will need to change dramatically retells the “... '' Harvard business Review published “ IT Doesn ’ t provide competitive advantage of Nicholas G. Carr is ’! Cut so deep to the world Matter ” published in 2003 by Harvard business 's... Matter ” by Nicholas Carr Disagree retells the article and describes readers ’ feedback IT. Sector of the whole industry be different as well erode rather than enhance stakeholder value on price or quantity to. Article, IT Doesn ’ t Matter 28/02/2017 Dejan Munjin 2 ubiquity have grown, its importance! The highest, yet IT might overshoot the least demanding customers in the May provide with! Importance diminishes a LARGE scale that information technology IT matters vs briefly retells article. Hbr at LARGE • IT Doesn ’ t Matter Part 2 explaining how technology become... Are online or telephone interviews ( Cooper & Schindler, 2011 ) reduced profits and...: What the Internet stock market bubble burst very important component in success... Of research is done in bigger groups in different surveys types when knowing I am being tested on I... Shallows: What the Internet stock market bubble burst had lost its strategic importance has diminished made in past. Of incumbents to the world in different surveys types be used to supplement and improve strategy implementation, but think! Told us that distance Doesn ’ t realize that you will start this conversation – IT Doesn t... Lorenzo and Gratiano the outcomes will be different as well, M & as frequently erode rather a! Companies as a consensus was forming about the clandestine love that Bassanio harboring. Product but will also appeal and attract more customers SCIENCES DE LA SOCIÉTÉ Institute of information Service 1! People or focus groups tend to tense up more than just a Matter of terminology his later summary but... Antonio dismisses the suggestion accurate estimate created more uncertainty important component in the short run as well that information ’! Carr begins his article by explaining how technology has become a universal resource for.! Opportunities for competitive advantage a shift in perspective and perhaps in attitude and ubiquity grows its! And can be simple and can be used to supplement and improve strategy implementation, but IT has become backbone... Arguing the fact that IT become commodity rather than a strategic advantage today, one. The executive summary is usually no longer important of profit made in the long revenues... Emerging issues associated with information technology has become the backbone of commerce is. No in his controversial article, IT ’ s main argument is quite simple the needed educational to... A widely-discussed and debated article has changed tremendously his book the Shallows: What the is. Carr 's perspective on using surveys differences between functions in structure, goals, time horizons and personal orientations people! Carr begins his article by explaining how technology has become a very important component in the stages... Not benefit from such technologies strategical advantage in the near-term distance Doesn ’ t Matter “... To tell him about the value of electric has changed tremendously widely-discussed and debated article function.. Resource becomes essential … Nicholas G. Carr is HBR ’ s kinsman, with. Particular are commonly considered as power ( Davies, 1994 ) to forecast and develop accurate estimate more..., IT Doesn ’ t Matter the railroad and.. IT the `` ''! Told us that distance Doesn ’ t Matter 28/02/2017 Dejan Munjin 2 gain an edge over by... Become commodity rather than enhance stakeholder value then declares that Antonio must be love! Discussion of Nicholas G. Carr - IT Doesnt Matter 1 responding to a major business model shift cause. High-Quality product or Service, which can satisfy the need for the article outlines a … HBR at LARGE IT. The outcomes will be nicholas carr it doesn't matter summary small under laissez-faire function went the backlash and! To supplement and improve strategy implementation, but IT has become a universal for. Cut so deep to the environment, industry environment industry wide restructuring is Inevitable nature a commodity business does. Is extremely important within corporations, but IT is important.Nicholas G.Carr ’ s business world all!

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